All businesses need a strong set of visual assets to sell their business, products or services. First impressions matter, as you will invariably be Googled on first contact.
If you’re in the business of selling a physical product then it’s obvious you’ll need a great set of product photographs to span website, PR, point of sale and the other multitude of marketing opportunities. But strangely it is the other somewhat intangible services that possibly most need photography to help prospective customers understand what they’re about, and that could be informal portraits, documentary feel shoots or location photography.
Anything but stock photography as that does more harm than good.
I help SMEs figure out where and how they want to place themselves in the market, and make sure they get the most appropriate and strong set of visual communication for their marketing needs – I essentially help them sell.
